Real Estate Marketing

Merger Creates One of the Largest Real Estate Franchise in Northern America

SWANEPOEL — Wed, 11 Nov 2009 06:22:44 -0800

Barely a year ago the real estate industry was stunned when Canadian-based Brookfield Residential Property Services (Brookfield RPS), a division of Brookfield Asset Management Inc. (Brookfield), and owner of Royal LePage, the largest Canadian residential real estate company, acquired GMAC Real Estate. With the departure of CEO John Bearden and a pending name change imminent, many labeled the GMAC franchise as yesterday’s news.

What a difference a year has made. more...

The Real Estate Agent of the Future

Real Estate Marketing 2.0 Webinar

agentxl — Wed, 14 Oct 2009 14:33:13 -0700

Is it time to update your web technology?

Are you ranking at the top of the search engines for your area?

Join Web Strategy and SEO expert Riel Roussopoulos as he walks through best practices for website technology.

How to use on and off site blogs to improve your SEO
Social Engagement tools, are your visitors engaging with you?
Social Marketing Automation

If you're looking for a platform that can help you grow your business online, you won't want to miss our live webcast.

For more info on times and dates.
Visit: http://agentxl.com/live

Real Estate Web Workers

WHEN THE GOING GETS TOUGH---THE TOUGH TAKE VACATIONS

Julie Jones — Tue, 15 Sep 2009 14:27:07 -0700

South Florida tourism is taking a pro-active approach to attracting visitors to our tropical paradise. Fort Lauderdale-Hollywood International airports, entertainment arenas and cruise lines have all taken steps to make the idea of vacationing here even sweeter. more...

The Real Estate Agent of the Future

9-11 Memorial Events - Please Participate In Your Area

DannyFlucke — Thu, 10 Sep 2009 14:47:03 -0700

"On 9-11-09 join a free motorcycle ride dedicated to the memory of the 343 FDNY Firemen, 61 Police Officers and all those who tragically lost their lives on that historic day. The goal is to draw Patriotic Americans together on a Remembrance Ride to honor these brave Americans. "The Ride" and public Ceremony is open to all."

Here is a link to a long standing 9-11 memorial ride here in SoCal: http://www.remember911ride.com

Please post other events you may be attending in your area - And remember:

All Gave Some - Some Gave All - NEVER Forget !!

Thank you, Danny

Thank you, more...

3D Web Publishing

Social Media Tips for Real Estate Professionals

SWANEPOEL — Fri, 04 Sep 2009 13:06:04 -0700

Your profile, posts and comments on most Social Media networks will be available for many thousands, maybe even everyone to see – forever. It is therefore vitally important that you conduct yourself correctly.

Be yourself, be open, be transparent, share… and all those other good things. Just decide who you are, what image you wish to portray today, and tomorrow.

Don’t just sign up for a network account on LinkedIn or Facebook or Twitter with the intent of just engaging in idle chit-chat without taking the time to complete profile and think through your positioning. more...

California Real Estate Bloggers

Traverse City Real Estate | Outdoor Living

C21NorthLand — Sun, 30 Aug 2009 16:32:36 -0700

At about this time every year, we begin to venture out from our living rooms and dens into the porches, backyards and patios that will be our fresh-aired habitat for the next few months. Summer is here and Traverse City Real Estate is hopping. more...

Real Estate Marketing

US SecretaryTreasurer and obvious financial genius Timothy Geithner overpriced his home listed in Feb HIGHER than 2006 values.

DannyFlucke — Fri, 28 Aug 2009 11:40:49 -0700

Of course it's end-of-the-month crunch time.

Extra pressure to make sure those escrows and fundings close smoothly.

But take a 4min break and watch this clip -

Then get back to work....

http://www.thedailyshow.com/watch/wed-july-29-2009/home-crisis-investiga...

Thanx, Danny

Thank you,
Respectfully,

Danny C. Flucke Jr. - Senior Partner
Nationwide Mortgage Experts
Direct: (714) 624-9479

Email: DCFJ@NationwideMortgageExperts.com
Websites: www.NationwideMortgageExperts.com / www.NaMoEx.com more...

The Real Estate Agent of the Future

How to Use Social Bookmarking for SEO

billiehillier — Fri, 21 Aug 2009 19:22:41 -0700

Follow this link for the article

http://hubpages.com/hub/How-to-Use-Social-Bookmarking-for-SEO

Practical Real Estate Marketing more...

Social Networking and Internet Marketing for Realtors, and other Service Professionals

Click To Support Reversal Of The Business-Destroying HVCC Legislation - And Forward NOW !!!

DannyFlucke — Tue, 18 Aug 2009 18:02:05 -0700

URGENT HVCC UPDATE:

Thank you to everyone who responded to our article last month concerning the business-destroying HVCC legislation - And for signing our petition to overturn it.

HVCC continues to devastate home values across the US. The mortgage industry is now faced with EXPANSION of the HVCC fiasco with higher Fannie and Freddie loan limits.

HVCC will carry through to former “jumbo” markets forcing more and more downward preasure on homeowners real estate values. more...

The Real Estate Agent of the Future

Las Vegas Agents: SEO for Beginners Workshop

billiehillier — Wed, 12 Aug 2009 23:51:12 -0700

If you are local to Las Vegas, we are holding a small marketing workshop to teach real estate agents beginning search engine optimization (SEO). The workshop not only covers the SEO processes involved, but will help you fully understand how to implement it.

For more details, visit here: http://practicalrealestatemarketing.com/prem/events

Real Estate Marketing

Taylor Bean Must Cease All Originations AND FUNDINGS Effective Immediatetly

DannyFlucke — Wed, 05 Aug 2009 12:15:31 -0700

Press Release issued 10min ago:

OCALA, FLORIDA – TAYLOR, BEAN & WHITAKER MORTGAGE CORP. (“TBW”) RECEIVED NOTIFICATION ON AUGUST 4, 2009 FROM THE U.S DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT, FREDDIE MAC AND GINNIE MAE (THE “AGENCIES”) THAT IT WAS BEING TERMINATED AND/OR SUSPENDED AS AN APPROVED SELLER AND/OR SERVICER FOR EACH OF THOSE RESPECTIVE FEDERAL AGENCIES.

TBW HAS UNSUCCESSFULLY SOUGHT TO HAVE THE TERMINATION/SUSPENSION DECISIONS OF EACH OF THOSE AGENCIES REVERSED. AS A RESULT OF THESE ACTIONS, TBW MUST CEASE ALL ORIGINATION OPERATIONS EFFECTIVE IMMEDIATELY. more...

The Real Estate Agent of the Future

Fathers Memorial Flag Hand-To-Hand Delivered From SoCal To Florida

DannyFlucke — Sat, 01 Aug 2009 02:13:32 -0700

The Patriot Guard Riders (PGR) has been tasked with Hand-To-Hand delivery of a father’s memorial flag from SoCal - To his daughter (Jennifer) in Florida.

This ride will cover 6 states with stops to hand off the flag to the next group of riders for the next leg of the trip.

Day one / Riverside, CA to Ehrenberg, AZ / 177 miles
Day two / Ehrenberg, AZ to San Simon, AZ / 382 miles
Day three / San Simon, Az to El Paso, TX / 200 miles
Day four / El Paso, TX to San Antonio, TX / 553 miles
Day five / San Antonio, TX to Lake Charles, LA / 340 miles more...

The Real Estate Agent of the Future

Mortgage Servicers Are Under Pressure to Modify More Loans

DannyFlucke — Wed, 29 Jul 2009 11:51:33 -0700

This Wall Street Journal article illustrates how focused everyone is on the lender -- With little more than a glance given to distressed homeowners. It is interesting to note that while the various government bodies are cleaning up the "loan mod" industry - They still have not issued any sort of consumer guide to help homeowners needing assistance. Here are a few tips: more...

Alternative Business Models

Skirts Networking announce the launch of their first voice for women in real estate

kathi king — Thu, 23 Jul 2009 17:32:48 -0700

I am so pleased to announce to everyone that our dream has become a reality, Skirts In Dirt has launched our blog, http://www.realestateskirts.com/. I hope that you all will take time to browse our blogs and tell your friends about this great new professional and personal network for women in real estate.

Real Estate Marketing 2.0

The New (MDIA) Will DRASTICALLY Change Your Real Estate Business On July 30th

DannyFlucke — Thu, 23 Jul 2009 08:45:14 -0700

On July 30, 2009, some of the provisions of the Mortgage Disclosure Improvement Act of 2008 (MDIA) go into effect and lenders, mortgage brokers, title agents, real estate agents, and real estate brokerages need be alert as to these new federal governmental regulations. Here are the details for the MDIA: more...

The Real Estate Agent of the Future

Eco Friendly Open House Opt In Form

agentxl — Fri, 10 Jul 2009 13:30:30 -0700

We've been testing a way to both be environmentally friendly while also building the lists of our clients.

We'll be deploying it again this weekend at an open and are expecting even more response this time.

Check out the video post for more info.

It's basically an autoresponder that is preconfigured for the listing details

http://rem20.com/blogs/internet_marketing/2009/5/24/eco-friendly-agents-...

You can try out our solution if you're interested, its' built into it

Still prelaunch, though we have several agents on it already.

http://agentxl.com/a

Real Estate Web Workers

Former Countrywide Execs To Profit From REO Markets

DannyFlucke — Fri, 10 Jul 2009 12:00:39 -0700

Does anyone else find this ridiculous?

Former CW senior executives are now heading up a company with Fannie and Freddie REO contracts - Even though they have ZERO real estate selling experience.

(Is that why they are just now getting their real estate licensing in order...?)

They make Multi-Millions in salaries and bonuses at CW - Which certainly had a major hand in creating this real estate bubble - Only to turn around and profit again from the REO market.

Here is the link: http://blogcatalog.com/search.frame.php?term=countrywide+reo&id=c38dad1c... more...

The Real Estate Agent of the Future

WHY I BELIEVE FLORIDA IS SUCH A GREAT PLACE TO LIVE, WORK, PLAY

Julie Jones — Mon, 06 Jul 2009 10:28:48 -0700

I enjoy reading regional business magazines, such as Florida Trend because, for me, they re-ignite the excitement I hold for Florida’s economic and cultural future—especially where I live, work and play in South Florida. more...

Social Networking and Internet Marketing for Realtors, and other Service Professionals

The Changing Face of Real Estate Franchise Brands?

SWANEPOEL — Sat, 04 Jul 2009 07:34:46 -0700

There is always a debate going on in the real estate industry about which company is the largest. As some don’t disclose financials and others use different measuring criteria (offices, agents, sales volume, profitability, brand recognition, etc.) we have many potential “winners”. more...

The Real Estate Agent of the Future

Traverse City Home Selling Tips

C21NorthLand — Sun, 28 Jun 2009 18:41:56 -0700

What do buyers look for, or look out for when purchasing Traverse City real estate and the five county surrounding areas? This article is designed to help sellers evaluate the important aspects of selling a home and what potential buyers want. more...

Virtual Tour Discussion Group

Suck 100's of new leads off classified sites

agentxl — Mon, 15 Jun 2009 14:56:47 -0700

Please watch this video blog post where I show you how to use this killer new software that sucks new leads from craigslist, kijiijii and backpage with just a few clicks of the old mouse button.

http://rem20.com/blogs/internet_marketing/2009/6/12/highly-targeted-real...

Real Estate Web Workers

Bad to the bone!

jaykinder — Sat, 06 Jun 2009 13:42:32 -0700

Rock star real estate agents check out the lastest release baby! http://cli.gs/3XRjRMt

Real Estate Marketing

SOCAL CHILDRENS CHARITY EVENT - SAT JUNE 13TH

DannyFlucke — Thu, 04 Jun 2009 15:54:47 -0700

Please join us in supporting "Drug Abuse Is Life Abuse" on Sat June 13th.

This privately funded childrens charity has replaced the cancelled D.A.R.E. program helping to educate children about drug abuse issues - Both at school and in the home.

http://NaMoEx.com is proudly co-sponsoring this event - And would like to invite everyone out on Sat June 13th to participate !!

There are two ways to join in: more...

Real Estate Marketing

Traverse City Real Estate | C21 Northland Awarded

C21NorthLand — Tue, 26 May 2009 15:49:38 -0700

C21 Northland a Traverse City Real Estate Brokerage was recently recognized by the Broker Council.

Traverse City— The CENTURY 21® Northern Michigan Broker’s Council recently recognized several CENTURY 21® Northland Realtors with sales awards for the year 2008. more...

Real Estate Marketing

TREATING REAL ESTATE LIKE FAMILY--WITH RESPECT

Julie Jones — Mon, 18 May 2009 14:00:31 -0700

I had a meeting with a potential seller who instructed me, “Julie, give me the advice that you would give you brother-in-law about marketing his residence.” His suggestion was a very interesting approach and it effectively enabled us to communicate very honestly and directly with one another (even though I do not have a brother-in-law)!

This gentleman made me aware that I do become involved in my buyers’ and sellers’ requirements as if they were family, despite the fact that, really, I am just one of the highest paid guests in their residence—or soon to be residence. more...

The Real Estate Agent of the Future

Is Twitter the Next Big Thing for Real Estate Professionals?

SWANEPOEL — Wed, 13 May 2009 14:05:30 -0700

Following the crash of the initial dotcom bubble in 2001 many people claimed to have created or coined the phrase Wed 2.0 as we in subsequent years the industry grappled with what would come next. By 2004 the term Web 2.0 was appearing everywhere and euphoria reined with this next phase of the Internet that included all sorts of “second generation” web developments. Information sharing became hot as did collaboration, hosted services, blogging, wikis, video-sharing and of course social-media sites. more...

The Real Estate Agent of the Future

8 Tips for Basic Do-It-Yourself SEO

realtourvision — Wed, 13 May 2009 09:32:10 -0700

•1. Meta Title
Create your title using keywords and your farming area. Do NOT use ‘Home Page', ‘Index Page', or just your name in the title of your webpage. Use different titles on different pages to increase your exposure in the search engines for different search phrases. Keep this UNDER 70 characters in length.

•2. Meta Keywords more...

Virtual Tour Discussion Group

Buyers Beware of Buying the Deal and not the Residence . . .

Julie Jones — Thu, 07 May 2009 10:32:43 -0700

At the recent Luxury Real Estate conference I attended in Las Vegas many of the top brokers mentioned their concern that some buyers are so motivated by the deal that they are missing purchasing their first choice residence in the pursuit of the best price! more...

The Real Estate Agent of the Future

Eco-Cities: What Role Should Realtors Play With Green?

SWANEPOEL — Wed, 06 May 2009 11:52:07 -0700

The recent Earth Day gave the green revolution another shot up the arm. When Earth Day started in 1970 a large number of people (20 million people one country) had already committed to celebrate it. Since then that number has exploded to 500 million (175 countries); about 7% of the world’s population. more...

The Real Estate Agent of the Future

Referrals Fees vs Advertising | Which is a better spend?

agentxl — Sun, 03 May 2009 14:18:28 -0700

Just curious what agents think is a better spend (or what would you rather... pay for advertising? or pay referral fees for business closed?)

If you could take a second to answer the survey here, it's just 5 questions and there is a little thank you bonus at the end for taking the time.

http://rem20.com/blogs/internet_marketing/2009/5/03/commissions-vs-refer...

Your input is appreciated.

Real Estate Web Workers

ARE YOU A REAL ESTATE CROWD PLEASER?

Julie Jones — Fri, 01 May 2009 12:21:56 -0700

I was fascinated to read the story of Cameron Hughes on a recent SouthWest flight to a conference for Who’s Who In Luxury Real Estate in Las Vegas. Cameron makes a living getting spectators out of their seats. He is a professional crowd pleaser. Hired by team managers, Cameron describes himself as a Fan Gladiator. He works to win crowds by giving the something they’ve never seen before. more...

Real Estate Marketing

FORT LAUDERDALE: THE LEAN, GREEN SUNSHINE MACHINE

Julie Jones — Tue, 21 Apr 2009 15:35:21 -0700

A previous blog of mine cited the U.S. Department of Energy in saying that Floridians spend about 20% less per person on energy than any other state in the country. One reader wondered why.

I offered an immediate response, but the question got me thinking. Why is Florida so energy conscious? I conducted some research on my sunny city of Fort Lauderdale and found the simple answer in the local Sunday paper: People actually care.
There was an entire section dedicated to actively going Green in our city. Here are a few points I found. more...

Professional Real Estate Investors

What Agents are looking for in a web marketing solution.

agentxl — Fri, 17 Apr 2009 12:44:51 -0700

Where is the split between agents who want it all done for them and agents who want to do it all themselves?

Are you the DIY type or the "Make It So" class

Tell us what you think by answering these few short questions

http://spreadsheets.google.com/viewform?formkey=cHZOdEJTNGJVcDB1ODM3TDlS.....

Thank you

Real Estate Web Workers

European Franchise Expands in California Despite Downturn

SWANEPOEL — Thu, 16 Apr 2009 13:57:19 -0700

Engel & Völkers has just assigned its 555th license with the signing of the license region for Beverly Hills, Bel Air and Westwood by Michael Giorgio. He plans to open his first Engel and Volkers residential real estate shop in July 2009. more...

The Real Estate Agent of the Future

THE NEW FORT LAUDERDALE BEACH - WISH YOU WERE HERE!

Julie Jones — Wed, 08 Apr 2009 20:24:45 -0700

The National Association of Realtors reported a 30% decrease in the sale of second homes in 2008. In contrast, analysts predict long-term demand for investment and vacation residences remains favorable because of those buyers in their prime years looking for a retirement home. This may be especially the case as buyers witness the retraction in their stock portfolios and return to good old bricks and mortar in the sun! more...

Real Estate Marketing

Not Responding To Change Is Just Plain Stupid

SWANEPOEL — Wed, 01 Apr 2009 11:46:24 -0700

“It is impossible to predict the future.” That’s a statement I have made hundreds of times, both from the stage as well as in print.

Yet considering the most likely scenarios and then preparing for them lessens the shock when some variation of any prediction does materialize. Being caught off guard is just foolish. Why would you fight the future? The future is coming, no matter what. " more...

The Real Estate Agent of the Future

Does the International Market Offer Opportunities to Local US Agents?

SWANEPOEL — Wed, 25 Mar 2009 13:06:30 -0700

For a long time most international markets have felt far away, and many Americans didn’t care nor were they very interested in foreign cities. Although the Web has brought us closer together as a people we still remain apart. Few products or services illustrate this better than the buying or selling of a home.

But today with air travel becoming increasingly more commonplace, immigration and living choices becoming more readily available and our own market in a recession, many smart real estate companies have turned toward international expansion as a new means of controlled growth. more...

The Real Estate Agent of the Future

ARE YOUR BUYERS THANKING YOU?

Julie Jones — Wed, 18 Mar 2009 15:31:46 -0700

I was most interested to catch up with one of my previous buyers this week, and was pleasantly surprised to hear they were grateful for the purchase they made in 2007. When this delightful couple acquired their beautiful deepwater residence two years ago, they negotiated hard for the purchase price. This particular buyer is a venture capitalist, extremely thorough in his approach to real estate investing and accurately predicted the market downturn. more...

Real Estate Marketing

SEO - Does Your Site Have Validity?

Ian Haseltine — Fri, 13 Mar 2009 09:38:09 -0700

SEO - Does Your Site Have Validity?

Whether you have designed your own website or contracted that task out, you should check to see if your code has validity.

Validity or Validation for your site refers to the language in which it is written and if it is written correctly. Your site's code can be written in a variety of formats. Each of these formats is like a different language. When a portion of your site is written incorrectly, it is labeled as invalid.

How does this effect you and your website? more...

Real Estate SEO and Link Building

BUYER OFFERS MAKE THE "A" LIST

Julie Jones — Wed, 11 Mar 2009 14:18:14 -0700

Over the last year I have shown many of my luxury listings to buyers who have genuinely asked, “Will you put me on your list for this property?” more...

Real Estate Marketing

THE HIGHEST PAID EMPLOYEE

Julie Jones — Tue, 10 Mar 2009 15:44:38 -0700

In this market where both buyers and sellers are challenged by uncertainty and frustration levels rise rapidly to the surface, I think it is critical to remember one very important fact in terms of buyer and seller perceptions: As real estate professionals, we are their highest paid employee.

Buyers and sellers share the desire to exchange real estate. In my estimation, with a potential $30,000 pay-check for every million transacted, the buyer or seller deserves a white-gloved service. more...

Real Estate Marketing

Would You Rather Sell 100 Smaller Homes Or 10 Large Ones?

mooersrealty — Tue, 10 Mar 2009 13:42:25 -0700

Think of these two dynamics. You list and sell 100 homes, or farms, or land parcels a year. You deal with 100 different, unique parties. Some may resell thru your down the road as "life" happens and the need to relist happens. Wouldn't you rather have these many happy customers who know alot of people to recommend you to than just selling 10 properties? Think of 100 SOLD signs, your inventory everywhere and lots of activity..creating work for attorneys, surveyors, home inspectors..alot of people. More work or more volume that is more profitable down the road? more...

The Beauty of Small Houses

March Marketing Madness

Niman.Singh — Mon, 09 Mar 2009 13:37:29 -0700

Starting March 1, investors can once again own and finance up to 10 individual properties and get Fannie Mae backed loans. Previously, an investor with 5 properties, great credit, and documented income could not finance an investment property without bringing in a partner or resorting to creative financing methods.

Undoubtedly, investors who had been halted by the limit are in a position to buy now.

In lieu of this, we started March Marketing Madness (a stimulus aimed at helping agents with these emerging investors). In alphabetical order, here are some tips we have: more...

The Real Estate Agent of the Future

If You Wish To Succeed In 2010, Here Are 10 Golden Rules

SWANEPOEL — Fri, 06 Mar 2009 13:46:24 -0800

Whether you own a small real estate office or a franchise with multiple offices, real estate brokers have much in common with other small business owners during these difficult economic conditions. This economy affects all businesses and it doesn’t really matter if you are the local hair salon or the major department store, current market conditions are tough. more...

Technology, Tools and Tidbits

DO UNUSUAL TIMES CALL FOR EXTRAORDINARY ENERGY?

Julie Jones — Mon, 02 Mar 2009 07:32:20 -0800

Absolutely. A potential seller I met with last week commented, “I want a broker who is going to bring energy to marketing my house and not just collect another listing.”

This struck me as profoundly thought-provoking, especially in light of the President’s recent speech. Bringing a high level of personal energy to business is challenging at the moment, especially since every American must draw on personal, extraordinary energy to help rebuild their corner of America. more...

Real Estate Marketing

The Rise of the Real Estate "Investor"

Niman.Singh — Thu, 26 Feb 2009 12:32:22 -0800

In just a few days (3/1), Fannie will start allowing investors to hold up to 10 mortgages and get Fannie Mae backed loans. The limit had been previously reduced to 4.

It's a good move - investors account for at least 22% of the market, and 75% of their purchases are single family homes, condos, and townhouses - so they can clear up some of the inventory.

There will be an increase in activity from investors who had been halted by the 4 property limit, and it's certainly a good time to market to them. more...

The Real Estate Agent of the Future

RETURN OF THE "BACK-UP" CONTRACT

Julie Jones — Tue, 24 Feb 2009 13:44:25 -0800

After a week full of showings, emails, telephone conversations and meetings on my luxury inventory I found a whole new attitude surfacing. The re-emergence of a back-up contract is an activity I am actively encouraging among the sellers and buyers with whom I work on a daily basis! more...

Real Estate Marketing

THE POWER OF YES

Julie Jones — Thu, 19 Feb 2009 13:09:48 -0800

Yes.

Such a little word, but oh so powerful.

During the course of the day our spoken and written dialogues contain so many yes and no expressions. I was thinking the other day how much more energy and negativity is attached to, “No” when sometimes, “Yes, let me look into that”, would open so many more doors and influence attitudes positively. more...

Real Estate Marketing

WHEN THE INTERNET IS SIMPLY NOT ENOUGH . . .

Julie Jones — Tue, 17 Feb 2009 14:09:53 -0800

I was prompted to write this blog in response to an email from one of the buyers I am currently working with who tells me, “Merely looking at these properties on-line leaves me with more questions than answers.”. Of course, my response is to immediately work through the answers to provide the background information that these buyers need, especially in today’s market, to plot a clear direction. more...

Real Estate Agent Mastermind Group

Is Your Broker Selling the Business? Go Check Your E&O Policy Quick.

SWANEPOEL — Fri, 06 Feb 2009 15:26:47 -0800

Imagine answering the doorbell some Saturday morning only to be met by a process server who is prepared to deliver a blow that has the potential to wipe out your life savings and create havoc and stress for months or even years to come. more...

Real Estate Trends