Start-Up Alley

Start-Up Profiles

Want to see the future of real estate technology? Come to Start-Up Alley at Connect SF '09. Inman has hand selected this group of companies so that you can stay on the cutting edge. This brand new aspect of the show will only be open for limited hours on Wednesday August 5th, so make sure to stop by the Sunset Court between the hours of 11:00 a.m. – 2:00 p.m. or during the networking party from 5:00 – 7:00 p.m.

	Auction Offer, Inc. is an online real estate software solution designed to manage the offering process for you. Our technology incorporates an auction pricing mechanism in conjunction with traditional real estate contingency term sales. Accept offers Anytime from Anywhere. Its Real Estate Transactions simplified.
	Simple, Easy & Useful: AgentWorld.com is a reputation management site for agents, providing public profiles, peer reviews and a plan to empower every agent with the ability to create buzz.
	FinestExpert.com revolutionizes web-based search finding profitable investment properties. Financial metrics are considered before geography or property characteristics. Cash-flow, rates of return, and market trends are continuously pre-analyzed for millions of properties nationwide. FinestExpert.com advanced web tools for Agents and Investors identify profitable opportunities without requiring manual, individual analysis.
	iPromote’s cutting-edge solution empowers real estate professionals by enabling them to turn their existing real estate web listings into rich media display advertisements in one click. Ads can be run locally on a pay-per-click basis that is cost competitive with traditional media.  iPromote’s platform reaches over 40 million people on leading websites. Advertise your listings with iPromote.
	ListingPress is a WordPress PlugIn which automatically embeds the entire MLS in to your blog.  By combining the power of WordPress and Listing Data from companies such as Zillow, Altos Research and Onboard Informatics, you're armed with the most effective tools on the internet to generate and capture leads online.
	Local search is broken. The best service providers do little or no advertising because they generate business through word of mouth. MyFrontSteps helps homeowners find home service providers their friends trust and recommend. Service providers connect to their raving fans for referrals and monitor what people say about them online.
	NationalBLS reverses the typical real estate model. By anonymously listing pre-approved buyers rather than properties they create a two way competitive process. Buyers compete to be of the best quality while sellers compete to “reverse offer” to the best buyers. The process shortens sales cycles and increases transaction volume.
	From click to close, Neighborcity.com is your complete real estate resource. Through Agent Match, we provide a better way of locating a Realtor® to hire, comprehensive listing search and a licensed Realtor® staff devoted to connecting perspective buyers and sellers with qualified local real estate agents.
	Your listing will spring to life: Full-service floor plan & photography interactive media. PlanOmatic PhotoPlan service delivers everything you need to market your listing with stunning detail and style. Buyers want floor plans, and now you can deliver them – and more. When you buy a PhotoPlan, we send one of our trained professionals to your listing. Everything is done during one appointment with exacting detail and complete attention to the unique characteristics of the property.
	RealtySites PLUS is a complete, cost-effective, easy-to-use, suite of online real estate software designed specifically for Realtors by a Realtor. RSP's tools and technology help Real Estate professionals expand their brand and market exposure through better 'street level' web tools, search engine rankings, lead generation/incubation and an enhanced consumer experience.
	SmartZip provides independent, analytics-based ratings and research for real estate investment, which enables investors and home buyers to easily rate, compare and confirm the best places and properties to buy. SmartZip Score™ is the only quantitative rating that measures a property’s risk-adjusted return potential. Score and related analytics power SmartZip.com, which opens up the opportunity of local markets to national buyers and lowers traditional barriers to finding, acquiring and managing properties.
	softRealty.com is  an exciting "Grass Roots" software company pushing the mantra "Save the Agent, Save the World" with FREE IDX Property Search and Lead Capture Redefined.  Finally, agents can connect with their website visitors even before any registration information is captured.  Learn more at www.softRealty.com
	United Lane is one of Europe’s leading 3D companies. Its innovative Open3DHouse™ software has revolutionized the creation of speedily produced, inexpensive, highly detailed 3D models of houses. United Lane’s technology enhances website differentiation and stickiness, builds qualified leads, yields high-value data and lets Realtors develop online interactive relationships with their clients.
	Viscape is a lead generation system for vacation properties owners and real estate professionals. Viscape is different in that it provides ways for travelers and real estate buyers to research destinations, read reviews, and find a vacation property quickly and efficiently. Viscape is a social community, meaning that if someone can't find helpful content on Viscape, they should be able to connect with other Viscapers who can help them get the information they need to optimize their travel plans.
	W&R Studios is a privately held web software company and creators of Dwellicious. W&R Studios focuses on developing the next generation of web-based software solutions for the real estate industry. Co-founders Dan Woolley and Greg Robertson each have over 15 years experience developing and marketing software solutions.
	Workforce Resource provides an innovative, web-based service that connects low and moderate-income homebuyers to housing assistance. This system enables REALTORS®, lenders, home builders and counselors to quickly determine assistance options for these homebuyers. Subscribers report that adding the consumer portal to their website has generated previously untapped sources of prospects.