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Joined 02/12/2008

Nicole Nicolay

Founder, Effektive Solutions

Real Estate Blogger/MyTechOpinion

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(925) 580-2260

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As an industry consultant and innovator, Nicole Nicolay "@nik_nik" has equipped real estate professionals and brokerages, with progressive marketing techniques and best practices for generating business. In fact, Nicole has trained thousands of agents nationwide via the Cyberhomes Webinar Series and speaks regularly at industry leading events including: Inman Connect, REtechSouth, REBarCamps, C.A.R.- Tech Tuesday, BizTechDay, New Media Atlanta, REBlogWorld, and the BlogWorld/New Media Expo.
Nicole is extremely passionate about learning and sharing...and it shows her in writing! As a founder, author and editor at MyTechOpinion.com, she focuses on providing her readers with a comprehensive technology base for the real estate industry. She recognizes the importance of both on and offline marketing strategies for real estate professionals and offers knowledgeable how-to solutions for implementation. In addition, Nicole authored “Twitter for Real Estate Twits”, the only Twitter how-to guide created specifically for teaching real estate professionals how to use Twitter. She is also the originator the “Tweet Plan” which outlines how to maximize your Twitter efforts by becoming your network’s trusted advisor.
Nicole was named one of the 25 Most Influential Bloggers in Real Estate for 2008 by Inman News and one of the Top 12 Women Real Estate Bloggers by Sellsius. Her articles are syndicated by top real estate news sources such as Inman News, Realtor.org, Chicago Agent Magazine and Miami Agent Magazine. MyTechOpinion was also an Inman Innovator Finalist for Most Innovative Blog 2009.
Besides being a tweetaholic…she is also a danceaholic! And, dancing in her gym locker room got old really fast! So now she happily creates and sends dance-gram videos to some of her favorite friends and colleagues (as a creative outlet of course). So watch out, she is shakin’ her way to your next birthday or to just say “hello” and introduce herself properly!

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My Comments

  • Love it Gahlord! I too am a
    By June 2, 2009 - 3:49pm

    Love it Gahlord! I too am a fan of the "Tweet Plan"! Twitter doesn't have to consume your day (although it can be fun). When it comes to business, I think of scheduled tweets as "drip tweeting". But this marketing plan is not just a plan but a community, so you still need to engage spontaneously and keep the conversation flowing. One other helpful suggestion for sharing your links (aka: resources)would be to track your them using budurl or bit.ly. Nothing like finding a resource, making it trackable, tweeting it, and then measuring the results!

  • The what and where of social
    By April 6, 2009 - 12:23pm

    The what and where of social networking is key! If you focus on becoming your clients (network) trusted adviser then you need balance business and personal delicately when sharing online. Share valuable resources with your local market: market updates, local events & news, neighborhood stats, seasonal homeowner tips, etc. But we can't REALLY get to know you if you don't compliment the "resources" you share with PERSONALITY!!! When it comes to Twitter, you can tweet a combo of both throughout the day to achieve a more balanced profile. But on Facebook you need to be more careful when sharing BIZ on your personal profile. Instead, stick to fun stuff and occasional events and advice related to your BIZ. Consider creating a Facebook Page or Group centered around your BIZ, allowing people to opt in by becoming a fan or joining your group. Then you can target what you share....and actually reach the people that care about what you're sharing.

  • Great overview Bernice! For
    By March 2, 2009 - 1:22pm

    Great overview Bernice! For any agents looking to get their feet wet with Twitter, feel free to stop by http://www.mytechopinion.com and download the free ebook I recently finished entitled "Twitter for Real Estate Twits"!