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Congrats on being #1 for Dallas Real Estate. Glenn Sanford Founder / CEO BuyerTours Realty LLC & Working The Magic, LLC Check out my Real Estate SEO blog Direct: 360-220-1470 http:/
Jeff, I would tend to agree with your assessment. Every real estate firm has to determine how its going to compete... It's a case if you can't beat 'em then join 'em for many firms and even though those who are tech savvy may see the ways that companies like Trulia play and not be comfortable with it, it really comes down to how do we as real estate firms want to play and without strong SEO strategies in order to get exposure for our listings outside of the MLS we need to develop relationships with third parties like Trulia, Craigslist, Google Base and others. All the Best, Glenn Sanford -- Founder / CEO BuyerTours Realty LLC Direct: 360-220-1470 http://www.BuyerTours.com/ http://realestate.bellingham.net/ http://www.seattlepowersearch.com/
Last year I had an opportunity to share the stage with Alex Gamburg of Trulia who heads up the SEO side of Trulia. Ultimately Trulia is using relatively low value SEO strategies to rank nationally. The war they are winning is the war that most agents and firms aren't fighting and that is the battle of the long tail. Of course they have developed some pretty cool algorithms for developing content at the neighborhood level which most agents just don't optimize around. As one of the top Web based lead generation firms in the markets we compete we fair very well against Trulia and it is relatively straight forward to jump above them in the rankings including Seattle, Phoenix, Scottsdale, Nashville and Bellingham Washington to name a few. It's not easy and it takes effort, but it can be done by any firm or agent who understands what the search engines are looking for. -- Founder / CEO BuyerTours Realty LLC Direct: 360-220-1470 http://www.BuyerTours.com/ http://realestate.bellingham.net/ http://www.seattlepowersearch.com/