Home

Welcome!

Other

Joined 03/04/2008

G Dewald | Union Street Media

Director of Web Strategy

Union Street Media

Send Email | Website

(802) 865-3332 x108

I'm on the Innovation panel about analytics. Come and ask me questions in person. Connect Speaker Interview | Speaker Profile

 

Union Street Media specializes in creating real estate websites with IDX search integration, lead generation and great usability. We work for clients in eight different MLS regions.

 

I consult with clients and our team of internet marketers to turn some of the Web 2.0 buzzwords into actionable marketing strategies and tactics for real estate.

 

Feel free to ask me about data-driven internet marketing.

My Comments

  • G. Dewald | Union Street
    By G Dewald | Union Street MediaJuly 14, 2008 - 12:40pm

    G. Dewald | Union Street Media | Internet Marketing Blog

  • I'm probably more with Fred
    By G Dewald | Union Street MediaJuly 14, 2008 - 12:33pm

    I'm probably more with Fred on the host-your-own but I'm also a purist about video compression and all that stuff. One more thing to consider in the video space is mobile distribution. Probably not super-important right now but within the next few years you're going to want to distribute most of your content, including video, to mobile devices. The iPhone (the most used phone/small-device for browsing) doesn't do Flash. Which eliminates pretty much all the "easy" distribution sources that use a Flash player. That's a technology front to watch. G. Dewald | Union Street Media | Internet Marketing Blog

  • I couldn't agree more,
    By G Dewald | Union Street MediaJuly 10, 2008 - 7:24am

    I couldn't agree more, Ralph, on the need to sell being the ultimate objective of any marketing strategy. That is something we can all agree about. Beyond that it's an issue of tactics. For some folks, blogs are going to be an effective tactic to apply to their strategy. For others, not so much. Being nice is another tactic, which may or may not be appropriate. So is participating in social media, paid advertising and so on. Choosing the right tactics to achieve your strategic objective requires understanding the context, environment and realities of your marketing landscape. I'm interested in which sort of tactics you prefer for selling property? G. Dewald | Union Street Media | Internet Marketing Blog