Bobby Carroll

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Twitter handle: @Realestatecoach Random and often spontaneous babbling of Online and offline real estate marketing tips, plus assorted blogging advice. Bobby Carroll Dakno Real Estate Marketing The Crystal Coast Blog

The core marketing components to every effective agent's arsenal should include: The starting point: List the property in the local MLS On-Property Marketing This strategy includes the traditional elements like home properly staged, yard sign, property flyers, thank you cards, property cards and custom visitor folder. Online Marketing In addition to your rock-solid, SEO rich website jammed with great search tools, neighborhood maps, condo buildings and other rich resources, you must have a blog working in concert with your website. Begin blogging about all the wonderful activities you can experience in the area, market stats, neighborhoods and so much more. Distinguish yourself as the area expert! Link the blog back to your website for added SEO power. It is also important to "Go Social". Make sure you are using "word of mouth" social media marketing strategies like: • Entrepreneurs.com • Fast Company.com • Real Town • Localism • Active Rain • Twitter • Facebook • LinkedIn • Squidoo • Flickr • Real Estate Voices and many other social media portals. In these settings, forget the hard sale, it's all about offering reliable information. National High-Traffic Real Estate Websites The goal here is place your client's property in the bull’s eye of your area's home buyers. This plan includes syndicating the listing to high-traffic national websites including: • Realtor.com® • Craigslist.com • Google Base • Trulia.com • Zillow.com • Oodle.com • Yahoo Real Estate Classifieds and many others. Think viral: Place your neighborhood videos on YouTube and syndicate them through TubeMogul.com. Direct Mail Marketing Of course any agent worth his or her salt will utilize many of these time-tested strategies including: • Just Listed Postcards • Just Sold Postcards • Direct mail postcards quarterly to your farm community • Peer to peer marketing targeting other top producers Print Media Marketing While I'm not as high on this media, many areas still lean heavily on print ads. Options include: • Newspaper Classified Ads • Newspaper Display Ads • Homes and Land • Harmon Homes • The Real Estate Book Mobile Computing Marketing In light of the impressive array of APP's available to mobile computing home buyer's, I would target iPhone users in a heartbeat! Armed with their property search "APPS", agents should tap into the power of mobile computing and make sure your properties appear in the Trulia Property search APP. With the sale of 3 Million new iPhones in this quarter alone, you are missing a golden opportunity if you are not taking advantage of this tech-savvy segment of iPhone carrying home buyers. Lastly, measure, measure, measure for ROI and effectiveness! Bobby Carroll - Dakno Real Estate Marketing The Crystal Coast Blogger

The blogging purest will probably look upon this with disdain but we helped create and develop a marketing campaign around a Creative Writing Contest at a local High School for a C-21 Wyoming client. Take a look at these post http://www.sheridanblog.com/. Fresh content was supplied by three prizing winning high school students. We then wrote a Press Release for the client and added it to their Online Press Room of their website. The client will post about it at AR and we will post about it at our Dakno Blog and our BloggerLounge.net blog. That's serious link power! To your success, Bobby Carroll Dakno Marketing Senior Consultant The Crystal Coast Blog