Were you one of Verizon's 20 billion in February?
Posted in Technology, Tools and Tidbits By Mike Sparr, Monday, March 31, 2008.As popularity continues to increase, I wanted to share Verizon's press release information regarding their nearly double growth in text messages sent in just 6 months. We are beginning to see the increase of national advertisers using this marketing tactic to reach more of their customers in a more personal way, by using their cell phone; something that rarely leaves their sight.
As posted by Fierce Mobile Content 3.31.08:
Verizon Wireless announced that its subscribers sent and received close to 20 billion text messages in the month of February, just eight months after the operator's first 10 billion-message month, June 2007. Verizon adds that opportunities for messaging programs and short codes continue to grow, citing the increasing popularity of text-based contests, promotions and opt-in campaigns. "The volume of text messages being sent and received by Verizon Wireless customers is growing exponentially," said Verizon chief marketing office Mike Lanman in a prepared statement. "Whether it's sports scores, news updates, the latest weather forecast, or the 'joke of the day', text messages are a tremendous way for anyone to stay on top of what's happening in the world. Not to mention all of the parents--and grandparents--keeping up with their kids, or kids texting each other throughout the day, text messaging is becoming an increasingly important way to communicate for people of all ages."
To see the full release, go to: http://www.fiercewireless.com/press-releases/thx-4-ur-msg-verizon-wirele...
Have you ever considered using this in your business to satisfy your consumers' need for instant information?
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Submitted by Eugene, Oregon - Vincent Puleo on March 31, 2008 - 3:21pm.
Ok. So I am a beginner. What is so great about text messaging? Why not leave a voice mail?
Vince Puleo
REALTOR/Broker
ABR, CRS, GRI
All State Real Estate
Eugene, Oregon
Submitted by G Dewald | Union Street Media on April 1, 2008 - 6:15am.
Text messaging is useful for the following reasons:
Short (which is prevents long rambling messages).
Push (your phone rings when the text comes through as opposed to waiting for you to check your messages)
Quick to read (a subset of short I suppose, but you can usually absorb the information in a glance)
Easy to broadcast (send a txt to more than one recipient)
Text messaging is not useful for the following:
Situations that require greater connection between those communicating (tone of voice in particular)
Dialogue (question and answer, decision making and consensus building via txt is non-productive)
Hope that helps
Submitted by Mike Sparr on April 2, 2008 - 7:51am.
Great response!! Here's my main thing...
it's just a fast and easy way to get a message to someone. Think about this... you leave a voicemail and just to get the message, the person has to dial their voicemail, put in their code, wait for the recorded person to go through the status and finally, you get to the message only to hear... "hey, call me back." Well, to retrieve a text message, all you have to do it open your phone! It's so much faster and you don't have to bother with all the other time wasted!
I've been a user for 6 years now, so I'm a little bias. ;) Let's see what others have to say.
Anymore, I don't even listen to voicemails for three days or so, unless I know it's for work. But most of the time, my boss just texts me.