Happy agents and happy hours

Flickr photo by kspoddar.

Several of my friends and business contacts own small real estate brokerages. One thing I keep hearing from them that is that they are looking for ideas on how to keep their agents engaged with the company.

In most cases they are talking about social activities or office projects. I keep thinking that they are working with or looking for the wrong agents and that a brokerage can and should be successful without having social events or events beyond selling real estate that require agent participation.

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