Sure-fire ways to boost Web leads

Agents spend millions of dollars each year on Web sites. Many generate no leads. If you want to turn your Web site into a lead-generation machine, here are four tried and true ways to do it.

1. Identify a "sliver" market
To create an effective Web site, you must actually begin the process offline. The first and most important step is to determine a specific niche your Web site will serve. While traditional marketers often try to be all things to all people, Web marketing succeeds best when it is highly targeted.

more...

To continue reading sign in to your Premium Member account.

Premium Members have full access to all news archives.

Buy Now Purchase 1-year Premium Membership - $149.95

OR

Buy Now Purchase Monthly Premium Membership - $19.95

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.