One of the most widely used sports car performance benchmarks is zero to 60 mph time. Less than 5 seconds is impressive. Cars that can do it in less than 4 seconds are considered to be in a class of their own, and are probably most at home on a race track.
Equally important is a car's cornering and braking ability. When that hairpin curve comes up, you want to be able to get down to a manageable speed so you can negotiate it without leaving the road. You need great big brake discs front and rear, and a taught suspension.
While the muscle cars produced in Detroit in the '60s and '70s could spin their tires and pin you back in your seat, most weren't much good for traveling in anything but a straight line. Need to slow down or change directions? Best plan ahead. A '68 AMC Javelin might smoke a Lotus from that era in a drag race, but the Lotus will catch up on the curves.
A title agency based in California's Silicon Valley that went from five branches to almost 200 in nine short years seems to have been more of an AMC Javelin than a Lotus. According to a Google cache snapshot of the Alliance Title Web site, the company grew from 25 employees to more than 2,000 during that time. How did Alliance Title -- which closed its doors this week (see Inman News story) -- grow so fast?
Judging by lawsuits filed by other title companies against Alliance, its sister company Financial Title Co., and the parent of both, Mercury Companies Inc., they did it the old fashioned way: they went out and recruited their rivals' best title agents.
Mercury settled one case in July for $12.5 million, and an $8.3
million jury award in another case is pending, according to a recent
regulatory filing by one of the plaintiffs, LandAmerica. Those lawsuits were filed in southern California, but it seems Alliance pursued a similar strategy up north, too.
Brokers at a big Central Valley real estate brokerage that did about
a third of its business with Alliance said the company grew fast during
the boom, hiring some of the best, most experienced agents in the area.
But when it came to a curve in the road, Alliance Title was apparently
unable to slow down and ended up on its roof in a ditch.
So, what does it say about the title insurance industry that a
company can grow so quickly by (allegedly) poaching their rivals'
agents? According to a report commissioned by the California Department
of Insurance, it's more proof that title insurance is marketed to real
estate professionals, not consumers.
Citing yet another lawsuit alleging agent poaching by Mercury Companies, this one by Fidelity National Financial, the report
asserts that competition in the title and escrow business is not for
the consumer who purchases products and services, "but for the
'customers' who can provide the business by steering consumers to a
particular underwritten title company or title insurer" (see page 38).
Here's how FNF put it in their lawsuit against Mercury:
"Success in the title and escrow industry depends upon generating
transactions from customers by developing a reputation for, and
providing, superior service, responsiveness, and expertise ... The
customers for these products include residential and commercial real
estate agents and brokers, lenders and developers ... Because customers
are attracted and kept by personnel who have demonstrated that they can
respond to and meet the customer’s needs, the competition in the title
and escrow industry for the services of capable title and escrow
personnel is intense."
Another Mercury Companies title firm, Investors Title Company, agreed to pay a $1 million fine in August 2005 to settle allegations by the California Department of Insurance that the company's sales and marketing force racked up $253,213 in expenses in an apparent attempt to generate referrals from real estate agents, lenders, and developers.
Investors Title allegedly spent $144,449 on business support services and promotional materials for companies that were in a position to refer business to it in Southern California. Investors was accused of picking up the tab for refi letters, buyers letters, Just Sold letters, post cards merging, personal return labels, flyers, promotional calendars, and newsletters.
In addition, the company's sales and marketing staff allegedly submitted $108,764 in fabricated or fraudulent receipts, invoices and expense reports for a laundry list of items including limousine rides, spa treatments, rounds of golf, baseball games, basketball games, concert tickets, boxing events, hockey games, bowling parties, mixers, banquets, Feng
Shui workshops, and Las Vegas conventions.