BlueRoof spins off 360 brand

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BlueRoof, a Salt Lake City brokerage company with a slick Web site that launched in 2006, has spawned a new company that focuses on Web design, lead management, networking and consulting: BlueRoof360.

Greg Tracy, a real estate industry veteran who founded BlueRoof, is now devoted to this new venture that allows real estate professionals to customize their real estate Web sites using a series of pre-built components.

Tracy told Inman News this week that there are now about 700 agents on the BlueRoof360 system. He said "agents (and brokers) want a better option than templates and don't want to spend tens of thousands of dollars for a custom site."

Among the Web site functions available through the new company: map-based search, instant chat and online video.

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Submitted by Greg Tracy on April 15, 2008 - 9:32pm.

Hi Glenn,

Thanks for the write-up. Just to give a more complete picture of the product...

BlueRoof360 is the only technology that exists that allows real estate agents (or anyone else) to build a completely custom website on their own, without knowing any programming skills.

For Realtors, every new technology is available on the platform as it is introduced into the market, including map-based search, RSS, chat, pocasting, blog, video, and most everything else you can put onto a website today.

It's all easily available on the internet's first, and only, self-made custom website for real estate professionals, BlueRoof360.

The platform also includes a complete lead and business management solution (which I believe is the very best in the business) and a community component.

For more information go to http://blueroof360.com/flash_files/main_presentation/presentation_web.ht...

Thanks for noticing,

Greg Tracy